乒谷策划设计工作室
杭州供销社/农合联LOGO
Design Concept | 设计理念

杭州农合联LOGO以文字“合”为整体造型,内部形态融合了“茶叶”、“拱桥”等设计元素;LOGO以绿色和蓝色两种不同配色呈现,绿色象征“健康、生态”,蓝色象征“网络、智能”,将传统农业与现代互联网结合,体现农产品“出山进城”的理念。LOGO底部的湖水以杭州农业特色“茶叶”的形态描述,采用三片茶叶代表着杭州农合联“三位一体”体系,顶上坐落着杭州著名代表性建筑“拱桥”,突出杭州地域性,整体形态酷似文字“合”, 寓意着杭州农合联“团结、合作、共赢”。 


The logo of Hangzhou Nonghelian is based on the word “he” as its overall shape. The internal shape incorporates design elements such as “tea” and “arch bridge”; the logo is presented in two different colors: green and blue. The green symbolizes “health and ecology”. The color symbolizes "network, intelligence", and combines traditional agriculture with the modern Internet to reflect the concept of "out of the mountains and into the city" of agricultural products. The lake at the bottom of the LOGO is described in the form of Hangzhou's characteristic "tea". Three pieces of tea represent the "Trinity" system of Hangzhou Agricultural Cooperative Union. On top of it is a famous representative building in Hangzhou called "arch bridge", highlighting the regional characteristics of Hangzhou and its overall shape It is exactly like the word "he", which means "unity, cooperation and win-win" for Hangzhou Rural Cooperative Union.

 



在遵循品牌统一性

Following brand uniformity

以及不违背

And on the basis of not violating

品牌视觉识别的基础上,

the visual identity of the brand,

学习灵活运用

Flexible learning

其中的基本规则

The basic rules,

从而衍生出

Derived from

更具创新、新颖、个性

More innovative, novel and individual

以及多维度特点的表达形式,

And expressions of multidimensional features,

传达出强大有力的

Convey powerful

品牌信息。

Brand information.



类别 | 品牌LOGO

 客户 | 杭州供销社

设计 | 棠棠

策劃|姜姜

年份 |2019



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