乒谷策划设计工作室
草本守则包装全案设计
Design Concept | 设计理念

“草本守则”,是一家以精油为主体的品牌,品牌理念是以专业的芳香体验,改变传统的精油使用方式。此次设计内容主要跟进该品牌视觉包装设计,复方精油+单方精油两种不同风格的视觉呈现。以纯天然、健康生活为设计灵感,从包装设计与客户沟通,到工厂追色的整个过程都力求做到最佳状态。


"Herbal Style" is a brand with essential oil as the main body. The brand concept is to change the traditional way of using essential oil with professional fragrance experience. The design content mainly follows up the visual packaging design of the brand, two different styles of visual presentation: compound essential oil + single essential oil. With pure natural and healthy life as the design inspiration, we strive to achieve the best state in the whole process from packaging design and customer communication to factory color chasing.















在遵循品牌统一性

Following brand uniformity

以及不违背

And on the basis of not violating

品牌视觉识别的基础上,

the visual identity of the brand,

学习灵活运用

Flexible learning

其中的基本规则

The basic rules,

从而衍生出

Derived from

更具创新、新颖、个性

More innovative, novel and individual

以及多维度特点的表达形式,

And expressions of multidimensional features,

传达出强大有力的

Convey powerful

品牌信息。

Brand information.



类别 | 包装设计 

 客户 | 草本守则 

设计 | 棠棠

策划|徐寅

年份 |2020





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