乒谷策划设计工作室
万年荞品牌设计
Design Concept | 设计理念


品牌理念/Design concept

万年荞品牌VIS,三个字采用了榜书苍劲有力的书体感与隶书一波三折的书体特性融合形成。字型低扁、中宫紧收,笔画走势略微向右上方倾走,展现书写感历史感的同时也表现出积极向上的视觉感受。

Wannianqiao brand VIS, the three characters are formed by the combination of the vigorous and powerful calligraphy of "Bangshu" and the twists and turns of "Lishu". The font is low and flat, the middle palace is tight, and the stroke trend is slightly tilted to the upper right, showing a sense of writing history and a positive visual experience.








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