乒谷策划设计工作室
阿川渔庄品牌设计
Design Concept | 设计理念

阿川渔庄品牌VIS,主要针对原有品牌整体视觉升级以及文化理念提炼,重点凸出阿川渔庄”专注做鱼20年“的品牌理念。在此基础上打造品牌VIS 2.0升级版。整体设计强调川渝地区匠心于美食的麻辣鲜香,发扬阿川渔庄工匠精神,演绎江湖传奇。


The brand VIS of A Chuan Yu Zhuang mainly focuses on the visual upgrading and cultural concept refining of the original brand, focusing on the brand concept of "focusing on fish for 20 years". On this basis, build the upgraded version of VIS 2.0. The overall design emphasizes the spicy and delicious cuisine of Sichuan and Chongqing area, carries forward the craftsman spirit of A Chuan Yu Zhuang, and deduces the legend of the river and lake.






在遵循品牌统一性

Following brand uniformity

以及不违背

And on the basis of not violating

品牌视觉识别的基础上,

the visual identity of the brand,

学习灵活运用

Flexible learning

其中的基本规则

The basic rules,

从而衍生出

Derived from

更具创新、新颖、个性

More innovative, novel and individual

以及多维度特点的表达形式,

And expressions of multidimensional features,

传达出强大有力的

Convey powerful

品牌信息。

Brand information.



类别 | 品牌设计

 客户 | 阿川渔庄 

设计 | 棠棠

 策劃|徐寅 

年份 |2020

 



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