乒谷策划设计工作室
易厨易家品牌设计
Design Concept | 设计理念

易厨易家,一家以方便、快捷为品牌特色的半熟肉制品的食品品牌。目标客户针对25-45岁对生活品质有追求的人群和家庭。”让简单改变你的生活“也是该品牌的广告语;让不会做饭的人也能轻松在家当大厨,使简单快捷的烹饪方式融入家家户户,成为新时代年轻人群新的生活方式,进行品牌新定位,从而区分竞争品牌,树立品牌形象。


Yi Chu Yi Jia is a food brand of semi cooked meat products characterized by convenience and rapidity. The target customers are people and families aged 25-45 who have pursuit of quality of life. " "Let simple change your life" is also the advertising slogan of the brand; people who can't cook can easily become chefs at home, so that simple and fast cooking methods can be integrated into every household, and become a new lifestyle of young people in the new era, carry out new brand positioning, so as to distinguish competitive brands and establish brand image.



在遵循品牌统一性

Following brand uniformity

以及不违背

And on the basis of not violating

品牌视觉识别的基础上,

the visual identity of the brand,

学习灵活运用

Flexible learning

其中的基本规则

The basic rules,

从而衍生出

Derived from

更具创新、新颖、个性

More innovative, novel and individual

以及多维度特点的表达形式,

And expressions of multidimensional features,

传达出强大有力的

Convey powerful

品牌信息。

Brand information.



类别 |视觉类别

 客户 | 易厨易家 

设计 | 亚男

策划|徐寅

年份 |2020


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